DC pole | Wartość | Język |
dc.contributor.author | Bortliczek, Małgorzata | - |
dc.date.accessioned | 2021-03-11T10:14:48Z | - |
dc.date.available | 2021-03-11T10:14:48Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Słowo. Studia Językoznawcze, Nr 3 (2012), s. 39-55 | pl_PL |
dc.identifier.issn | 2082-6931 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/19460 | - |
dc.description.abstract | The paper titled Tabooing the old age in advertisement concerns the global tendency for rejecting the natural phenomenon mainly the process of getting old in the marketing non-existence. With the help of cosmetics and medical preparations advertised intensively as well as both cosmetic and plastic surgery services, the process of getting old became a taboo. The stereotype of old age is changing, which is proved by a trial to reconstruct the linguistic picture of getting old recorded in the contemporary advertisements. A consumer being under the strong pressure of advertisements satisfies her/his needs, which are formed by the cosmetic and pharmacological industry as well as aesthetic medicine. Does s/he want to deceive the nature? Does s/he want to feel better despite the fact of getting old? The optimistic message of the sensible succumb to advertisements seems to be: a contemporary man taking care ofhimself, increases the quality ofhis life. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | old age | pl_PL |
dc.subject | process of getting old | pl_PL |
dc.subject | marketing non-existence | pl_PL |
dc.subject | advertisement | pl_PL |
dc.title | Tabuizowanie starości w reklamach kosmetyków | pl_PL |
dc.type | info:eu-repo/semantics/article | pl_PL |
Pojawia się w kolekcji: | Artykuły (WSiNoE)
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