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Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12128/19460
Title: Tabuizowanie starości w reklamach kosmetyków
Authors: Bortliczek, Małgorzata
Keywords: old age; process of getting old; marketing non-existence; advertisement
Issue Date: 2012
Citation: Słowo. Studia Językoznawcze, Nr 3 (2012), s. 39-55
Abstract: The paper titled Tabooing the old age in advertisement concerns the global tendency for rejecting the natural phenomenon mainly the process of getting old in the marketing non-existence. With the help of cosmetics and medical preparations advertised intensively as well as both cosmetic and plastic surgery services, the process of getting old became a taboo. The stereotype of old age is changing, which is proved by a trial to reconstruct the linguistic picture of getting old recorded in the contemporary advertisements. A consumer being under the strong pressure of advertisements satisfies her/his needs, which are formed by the cosmetic and pharmacological industry as well as aesthetic medicine. Does s/he want to deceive the nature? Does s/he want to feel better despite the fact of getting old? The optimistic message of the sensible succumb to advertisements seems to be: a contemporary man taking care ofhimself, increases the quality ofhis life.
URI: http://hdl.handle.net/20.500.12128/19460
ISSN: 2082-6931
Appears in Collections:Artykuły (WSiNoE)

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