D. Ostaszewska (red.), "Gatunki mowy i ich ewolucja. T. 4, Gatunek a komunikacja społeczna" (S. 67-74). Katowice : Wydawnictwo Uniwersytetu Śląskiego
The text points to the direct connection of changes in culture, technology (the development
of iconosphere at the expense of logosphere) with the development of the communicative competence
of young generation. On the basis of school texts, the author shows the new principles of
text construction which take into account receiver’s interactivity as somehow built into a written
text, and a synesthetic holistic reference to the whole situation the text treats about.