Księgi uczone i pożyteczne rekomendowane w "Zabawach Przyjemnych i Pożytecznych"

Abstract

The subject of considerations is formally diversified advertisement texts and occasional poems published in the first Polish literary periodical. They constitute an interesting source of studies on reading culture at that time. Texts written by highly‑regarded education activists and writers (Grzegorz Piramowicz, Urban Szostowicz) and Michał Gröll, a publisher, printer and bookseller distinguished for our native culture, contain a directly or indirectly expressed encouragement to take into account publications of an academic nature and writings of a broadly‑undersstood usefulness when choosing books. The analysis of a source material allows for defining various strategies used by the above‑mentioned authors in order to interest readers with books proving technical and scientific novelties, achievements in medical knowledge and works useful in an every‑day life at that time. The subject of inquiries is a broad spectrum of persuasive means serving a proper presentation of author profiles and indication of a text renown to publish and their life usefulness.