Media Ethics Challenges in EU Coverage in Poland, Romania and Spain

Abstract

In contemporary media systems, the level of Media Ethics verifies the general level of media professionalism. On the other hand, Media Ethics remain one of the most fragile aspects of journalistic work, determined by changes in the social, economic and political factors. In fact, the current global crisis determines the changes in the praxis of journalists' work. In this chapter the author focuses on the level of ethical dimensions in Polish, Romanian and Spanish media and shows the most current ethical challenges for the media professionals of these three countries when covering EU issues. The research focuses on content analysis of a number of nationwide Polish, Romanian and Spanish online newspapers, radio services and TV news. The comparative perspective of the collected data helps to understand the differences of the ethical approach in the media of these three countries. The analysis of strengths and weaknesses of each country focused on the Media Ethics issues helps to understand how the ethical demands in Polish, Romanian and Spanish media deal with rapid changes in the journalistic work.