Dziennikarstwo w kontekście tabloidyzujących się mediów

Abstract

Considerations included in the article concern problems with defining the scope of professional responsibility that appear in the journalist environment, and social expectations regarding the ethic and professional condition of Polish journalists. The author concentrates mainly on the division of the media into qualitative and popular taking into account tabloids. The process of shaping the two models of journalism: a socially responsible and tabloid one is presented in the light of the historical development. The issues dealt with concern differences in terms of journalist approach to the obligation towards the audience, making them depend on the media type for which they work, without following general assumptions of the professional ethics. An important aspect of journalist current attitudes is the phenomenon of the tabloidization of serious media that develop mainly for economic and cultural reasons