Strategie tworzenia wizerunku własnego w dyskursie politycznym

Abstract

The examples analysed, derived from various sources: television programmes, press, Janusz Palikot’s blog and other Internet sources, are typical of the way of creating a political image of politicians today. Palikot creates his political image providing the viewers-voters with information concerning three dimensions of his life: a domestic-family-professional (a private image), a political (political image), and a media (media image). Self-presentation strategies used by Palikot involve most often narration and direct accounts when creating a private image, ideas and performing the role of an expert when creating a political image, and breaking conventions when creating a media image.