| DC pole | Wartość | Język |
|---|
| dc.contributor.author | Warzecha, Adam | - |
| dc.date.accessioned | 2018-05-10T12:13:18Z | - |
| dc.date.available | 2018-05-10T12:13:18Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Forum Lingwistyczne, Nr 2 (2015), s. 139–146 | pl_PL |
| dc.identifier.issn | 2449-9587 | - |
| dc.identifier.uri | http://hdl.handle.net/20.500.12128/3507 | - |
| dc.description.abstract | Artykuł przedstawia jedną z nowszych propozycji poszukiwania ogólnej teorii public relations. Najbardziej popularne teorie ogólne public relations, tj. teoria doskonałości, teoria kontyngencji i teoria zarządzania relacjami są korpocentryczne. Zakładają one, że to organizacje "wynalazły" public relations. Jedno z najnowszych podejść bazuje na teorii interesariuszy i ukazuje, że dziedzina ta wywodzi się od grup stojących vis-a-vis organizacji, przede wszystkim aktywistów. Ponadto, szczególnie uwydatnia ono rolę etyki i władzy w procesie tworzenia i utrzymywania relacji. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.subject | public relations | pl_PL |
| dc.subject | PR | pl_PL |
| dc.subject | władza | pl_PL |
| dc.subject | aktywizm | pl_PL |
| dc.title | Aktywizm i władza: nowe kierunki poszukiwania ogólnej teorii public relations | pl_PL |
| dc.type | info:eu-repo/semantics/review | pl_PL |
| dc.relation.journal | Forum Lingwistyczne | pl_PL |
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| Pojawia się w kolekcji: | Artykuły (W.Hum.)
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