DC pole | Wartość | Język |
dc.contributor.author | Kałuzińska, Emilia | - |
dc.date.accessioned | 2018-06-15T09:26:17Z | - |
dc.date.available | 2018-06-15T09:26:17Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | B. Mitrenga (red.), "W kręgu zagadnień języka i tekstu" (S. 165-181). Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.identifier.issn | 0208-6336 | - |
dc.identifier.issn | 2300-0023 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/4615 | - |
dc.description.abstract | Apart from encouraging people to purchase various products, advertising
also transmits knowledge about social life. At the same time, for a child at preschool
age, who is happy to watch them, commercials become the environment
of socialization. Examining advertising message that is addressed to children, as
well as the cultural content passed on to them, constitutes the objective of this
work. For its implementation, it has proved useful to treat the advertisement
communicate as a whole – the verbal layer is therefore analyzed along with other
codes of advertising. The analysis is based on commercials broadcast on the TVP
ABC channel. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.relation.ispartofseries | Linguarum Silva, T. 4; | - |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | dzieci odbiorcami reklam | pl_PL |
dc.subject | dziecięcy odbiorca | pl_PL |
dc.subject | media środowiskiem socjalizacji | pl_PL |
dc.title | Co reklama mówi dzieciom o świecie? : socjalizacyjna oferta reklamy | pl_PL |
dc.type | info:eu-repo/semantics/bookPart | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (W.Hum.)
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