Skip navigation

Please use this identifier to cite or link to this item:
Title: (U)śmiech na języku: o walorach zastosowania żartu lingwistycznego w publicznej komunikacji interpersonalnej
Authors: Krzyżewska, Jolanta
Krzyżewski, Seweryn
Keywords: linguistic joke; interpersonal communication; political marketing; language joke; advertising spot
Issue Date: 2014
Publisher: Wydawnictwo Uniwersytetu Śląskiego
Citation: Cieszyński Almanach Pedagogiczny, T. 3 (2014), s. 81-110
Series/Report no.: Prace Naukowe Uniwersytetu Śląskiego w Katowicach;3341
Abstract: Despite the fact, that polish society doesn’t seem to be so much jolly, we can find often in polish public space many examples of (sense of) humor. There any many rules of official interpersonal communication, which enables saving mutual wellbeing of both “actors” – sender and receiver of message. Many good features of linguistic joke make it an attractive tool for advertisements (also for political marketing) and create between them a specific (and socially desirable interaction – media school etc.
ISSN: 2300-3006
Appears in Collections:Artykuły (WSiNoE)

Files in This Item:
File Description SizeFormat 
Krzyzewska_Usmiech_na_jezyku_o_walorach_zastosowania_zartu.pdf500,94 kBAdobe PDFView/Open
Show full item record

Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons License Creative Commons