Autoprezentacja i autopromocja w kilku historycznych odsłonach

Abstract

On the basis of examples drawn from the linguistic system and its realisations the author ascribes the following features to self-presentation: both intentionality and non-intentionality, officiality and inofficiality, production of both a positive and a negative result, assumption of the form of a discourse, constitution of a message to someone or to oneself, multisemioticity. In analogy to self-presentation, the author ascribes the following features to self-promotion: intentionality, officiality, the production of a positive result (in the majority of cases), the nature of a discourse, the constitution of a message addressed to someone and a logocentric nature. The material that was collected provided grounds to support the claim that in 1557, the year which saw the establishment of a society which protected the rights of authors, we may speak about the existence of an self-promotional discourse.