Abstrakt: | On the basis of examples drawn from the linguistic system and its realisations the author
ascribes the following features to self-presentation: both intentionality and non-intentionality, officiality
and inofficiality, production of both a positive and a negative result, assumption of the form
of a discourse, constitution of a message to someone or to oneself, multisemioticity. In analogy
to self-presentation, the author ascribes the following features to self-promotion: intentionality,
officiality, the production of a positive result (in the majority of cases), the nature of a discourse,
the constitution of a message addressed to someone and a logocentric nature. The material that
was collected provided grounds to support the claim that in 1557, the year which saw the establishment
of a society which protected the rights of authors, we may speak about the existence
of an self-promotional discourse. |