kampania prezydencka 1995; kampania prezydencka 2005; kampania prezydencka 2015; kandydatki na urząd prezydenta RP; wizrunek kobiety
Wydawnictwo Uniwersytetu Śląskiego
A. Kalisz, E. Tyc (red.), "Dyskurs autopromocyjny dawniej i dziś." T. 2 (S. 63-74). Katowice : Wydawnictwo Uniwersytetu Śląskiego
The article presents the figures of women running for the president of Poland. Within the
last 25 years of the free elections in Poland it was only three times that women sought the highest
office in the country. They were: Hanna Gronkiewicz-Waltz in 1995, Henryka Bochniarz in 2005
and Magdalena Ogórek in 2015.
In the article the verbal way of creating an image by the said candidates during the presidential
election campaign was analysed. The image that is created is extremely important in the
elections — it is even more essential for the recipients than the electoral program or the system
of values represented by the candidate. Due to the fact that the image is a set of characteristics
that, according to the recipients, a given candidate possesses, the main task of the candidate is
to effectively highlight those qualities for which there is a social “demand” and also a proper
presentation and promotion of her advantages, aptitude or experiences.