Efektywność wykorzystania narzędzi komunikowania politycznego w Internecie przez prezydentów miast na prawach powiatu województwa śląskiego

Abstract

The Internet is at present one of the most important tools of political communication. From the point of view of politicians, it is a perfect tool, not only for economic reasons, but also because the fact that it offers the possibility of permanent communication, which is especially important in the period in-between campaigns. The present article aims to discuss the use of internet sites and social media (Facebook, Twitter, YouTube) by the presidents of cities with country rights from the Silesian Voivodeship. The research conducted indicates the insufficient and inefficient use of the Internet by the politicians subjected to the study. It also demonstrates the intensification of communicative activities on the Internet during election campaigns, and its gradual suppression in the period in-between campaigns.