Femenina prensa masculina? : apuntes sobre el discurso persuasivo de "Men's Health" y GQ

Abstract

In my paper I want to focus on the presentation of the characteristic features of persuasive discourse of a very particular and relatively new type of so-called men’s magazines – whose manner of both choosing topics and presenting information resembles more magazines addressed to women with economic power (Glamour or Cosmopolitan) than the press traditionally addressed to men (Playboy). My analysis will be based on the texts of different nature from magazines Men’s Health (in its Spanish, English and Polish version) and GQ (as it still does not have a Polish edition, instead I will use its equivalent – the monthly Logo). Comparing the results obtained with material collected during my previous studies of women’s press, I will try to emphasize and illustrate the trend of modern advertising to erase borders between genders.