The Effects of Political Advertising on the Perception of Political Images: a Case Study of Polish Presidential Election in 2015

Olszanecka-Marmola, Agata

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DC pole	Wartość	Język
dc.contributor.author	Olszanecka-Marmola, Agata	-
dc.date.accessioned	2019-05-14T08:50:13Z	-
dc.date.available	2019-05-14T08:50:13Z	-
dc.date.issued	2019	-
dc.identifier.citation	Political Preferences, vol. 22 (2019), s. 43-58	pl_PL
dc.identifier.issn	2450-873X	-
dc.identifier.issn	2449-9064	-
dc.identifier.uri	http://hdl.handle.net/20.500.12128/9106	-
dc.description.abstract	The presented article explores the effects of TV political advertising on political images of candidates competing in the 2015 presidential election in Poland. For this purpose, the empirical research (N=507) to check the reactions to campaign spots among voters with different political preferences was carried out. The conducted research shows that political preferences significantly affect both the perception of political images and the emotional attitude to candidates. The study also confirms that political advertising has a moderate importance in creating the images of commonly known politicians. Interestingly, the obtained results prove that emotional attitude towards politicians are more permanent and resistant to change under the influence of advertising messages than political image characteristics.	pl_PL
dc.language.iso	en	pl_PL
dc.rights	Uznanie autorstwa 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/	*
dc.subject	political advertising	pl_PL
dc.subject	effects of political advertising	pl_PL
dc.subject	political image	pl_PL
dc.subject	political preferences	pl_PL
dc.subject	presidential elections in Poland	pl_PL
dc.title	The Effects of Political Advertising on the Perception of Political Images: a Case Study of Polish Presidential Election in 2015	pl_PL
dc.type	info:eu-repo/semantics/article	pl_PL
dc.identifier.doi	10.6084/m9.figshare.8055770	-
Pojawia się w kolekcji:	Artykuły (WNS)