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dc.contributor.authorOlszanecka-Marmola, Agata-
dc.identifier.citationPolitical Preferences, vol. 22 (2019), s. 43-58pl_PL
dc.description.abstractThe presented article explores the effects of TV political advertising on political images of candidates competing in the 2015 presidential election in Poland. For this purpose, the empirical research (N=507) to check the reactions to campaign spots among voters with different political preferences was carried out. The conducted research shows that political preferences significantly affect both the perception of political images and the emotional attitude to candidates. The study also confirms that political advertising has a moderate importance in creating the images of commonly known politicians. Interestingly, the obtained results prove that emotional attitude towards politicians are more permanent and resistant to change under the influence of advertising messages than political image characteristics.pl_PL
dc.rightsUznanie autorstwa 3.0 Polska*
dc.subjectpolitical advertisingpl_PL
dc.subjecteffects of political advertisingpl_PL
dc.subjectpolitical imagepl_PL
dc.subjectpolitical preferencespl_PL
dc.subjectpresidential elections in Polandpl_PL
dc.titleThe Effects of Political Advertising on the Perception of Political Images: a Case Study of Polish Presidential Election in 2015pl_PL
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