Neoliberalism, the rise of new media folklore and the emergence of new nationalisms

Abstract

The aim of the paper is to define the difference between nationalisms of the modern era and contemporary nationalisms. The proposition is methodologically based on the phenomenological and semiotic analysis of texts representing genres of new media folklore shared within digital communicative networks as well as on the analysis of conditions of their production, consumption, and reproduction. The author claims that the social reproduction of new nationalisms takes place beyond traditional (modern) social structures and hierarchies of knowledge credibility. He attempts to prove that new nationalisms are based on magical-mythical perception and thinking.