O dialogu z widzem w polskiej neotelewizji publicznej : paratekst jako składnik strumienia telewizyjnego

Abstract

The article deals with texts [paratexts] that accompany television programs in the Polish public television. The paratexts discussed precede [in time] the broadcasted program [in the further or closer future], and that is why the author calls them pretexts. She discusses pre-texts because these are spaces, which are exposed to contact in television, which gives up on educational function in favor of establishing a good contact with a viewer. The author comes up with a typology of pre-texts, points at diversity of functions of individual types and their language features: - Spots with narrator’s voice in the background - Spots with participation of the author of the program - Announcements of presenters - Featured announcements - Interviews as a pre-text function.