Nasza akcja, Wasza reakcja! : style konwersacyjne w nowej rzeczywistości medialnej

Abstract

The autor writes abort the new conversational styles which, in the actual media reality, are up-dated especially by means of extending verbal communication possibilities, establishing live contacts between the mass medium and its addressee, totally new (not modified) communication possibilities the Internet known as a hypermedium gives. The main feature of the new image of the media is the explosion of dialoguesness which can be transformed into the media interactivity in its full dimension. For the time being, the contact between the medium and its addressee is intermedial, that is interface to interface. Being in contact is becoming a value itself in the media nowadays.