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http://hdl.handle.net/20.500.12128/11693
Tytuł: | Kapitał niemiecki w polskich mediach: polityczne implikacje tego zjawiska |
Autor: | Oniszczuk, Zbigniew |
Słowa kluczowe: | German capital; Poland; Polish media; Mass media |
Data wydania: | 1997 |
Wydawca: | Katowice: Wydawnictwo Uniwersytetu Śląskiego |
Źródło: | P. Dobrowolski (red.), "Stosunki polsko-niemieckie w okresie przemian ustrojowych w Polsce" (S. 70-83). Katowice: Uniwersytet Śląski |
Abstrakt: | German syndicates occupy a dominant position in Poland in the sphere of mass media. They
concentrate their investments on the press market especially when regarding its two segments what
means newspapers and magazines market. The entire circulation of all newspapers and magazines
connected with the German capital has been estimated at over than 9 mln issues although German
sources mention even 20 mln. Present divergences regarding the estimation of assets of German
investors are caused mainly by the various legal status of publishing companies connected with
Western capital what hinders identification of all subordination and connections occurring in this
sphere.
However, German syndicates did not achieve their supremacy immediately. The process of
attaining Polish press market lasted a few years and one can distinguish its theree characteristic
phases:
1) soundings of the market — 1990—1992,
2) intensive expansion — 1993—1994,
3) stabilization of influences — 1995—1996.
This process certainly provoked different reactions mostly of political character. However, one
can separate two contrary currents in voices and opinions estimating influences of the German capital
in the Polish media. The first one indicates negative sides of the phenomenon with predominant
assumption that growing significance of the German syndicates in the Polish press is a threat of „total
domination in the material and mental spheres”. The process is treated as a natural consequence of
Polish entrance to the way of capitalistic development in the second current. |
URI: | http://hdl.handle.net/20.500.12128/11693 |
ISBN: | 83-226-0721-0 |
Pojawia się w kolekcji: | Książki/rozdziały (WNS)
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