O wszechobecności negocjacji - granice dyskursu handlowego

Abstract

In the present study, the author discusses the limits of negotiations in the context of their prototype environment which, according to Katarzyna Sujkowska-Sobisz, the business discourse constitutes. The author formulates a thesis that there are genres having extremely flexible limits which, depending on social needs, may be used in various communicative situations. Negotiations are, according to the author, a genre which originates in a communicative situation characteristic of business contacts, and which currently emerges in many types of interpersonal relations. The author searches for the sources of negotiations’ expansion not only in globalization or linguistic style but mostly, in the condition of a postmodern human being who is still searching for his/her identity, constantly trying to negotiate and prove it.