BookTube. Młodzi dorośli o książkach i literaturze

Abstract

The article is an introduction to the issue of BookTube, that is online movie channels related to books. The article presents an outline of the history of the creation of this type of vlogs, their evolution and the most important trends in its development. On the basis of selected examples, the main differences between the traditional review and the booktubers’ ratings have been also examined, with particular emphasis on the influence of the environment on the formation of opinions and the selection of promoted works. The article also presents proposals for using BookTube in literary and cultural education as a tool that promotes the idea of deriving pleasure from reading.