http://hdl.handle.net/20.500.12128/17301
Title: | Językowe i pozajęzykowe komponenty marki politycznej |
Other Titles: | Linguistic and non-linguistic components of a political brand |
Authors: | Pacuła, Jarosław |
Keywords: | creation of a political brand; visual message; slogans of parties |
Issue Date: | 2011 |
Citation: | "Media i Społeczeństwo", Nr 1, 2011, s. 133- 150 |
Abstract: | The article is concerned with creation of a political brand. The author points out that a political offer given by an unknown brand has little chance of being chosen by “political consumers”. The author analyzes three major associated issues: names of parties (names herald offers given by a party), slogans of parties (a slogan is a verbal showpiece of political program and views, as well as a specific political promise) and logos (a logo makes use of the power of colours, shapes and symbols; it constitutes a persuasive visual message). All of the discussed issues highlight the methods used to position particular parties on the political arena. |
URI: | http://hdl.handle.net/20.500.12128/17301 |
ISSN: | 2083-5701 |
Appears in Collections: | Artykuły (W.Hum.) |
File | Description | Size | Format | |
---|---|---|---|---|
Pacula_Jezykowe_i_pozajezykowe.pdf | 448,78 kB | Adobe PDF | View/Open |
Uznanie autorstwa - użycie niekomercyjne, na tych samych warunkach 3.0 Polska Creative Commons License