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http://hdl.handle.net/20.500.12128/17321
Tytuł: | Grafizacja i wizualizacja słowa w zapowiedziach medialnych |
Tytuł równoległy: | Graphization and visualization of a word in media announcements |
Autor: | Pacuła, Jarosław |
Słowa kluczowe: | press headlines; television headlines; relations between the word and its graphical symbols |
Data wydania: | 2012 |
Źródło: | "Media i Społeczeństwo", Nr 2, 2012, s. 74-93 |
Abstrakt: | The paper discusses the relations between the word and its graphical symbols in media announcements such as press or television headlines. The author shows their quasi-advertising character in it presenting several techniques, such as graphical emphasizing as a part of an announcement, incorporation of drawings into written words, using emotionally charged words and colours, and many others. |
URI: | http://hdl.handle.net/20.500.12128/17321 |
ISSN: | 2083-5701 |
Pojawia się w kolekcji: | Artykuły (W.Hum.)
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