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dc.contributor.authorPacuła, Jarosław-
dc.identifier.citation"Media i Społeczeństwo", Nr 2, 2012, s. 74-93pl_PL
dc.description.abstractThe paper discusses the relations between the word and its graphical symbols in media announcements such as press or television headlines. The author shows their quasi-advertising character in it presenting several techniques, such as graphical emphasizing as a part of an announcement, incorporation of drawings into written words, using emotionally charged words and colours, and many others.pl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 3.0 Polska*
dc.subjectpress headlinespl_PL
dc.subjecttelevision headlinespl_PL
dc.subjectrelations between the word and its graphical symbolspl_PL
dc.titleGrafizacja i wizualizacja słowa w zapowiedziach medialnychpl_PL
dc.title.alternativeGraphization and visualization of a word in media announcementspl_PL
Appears in Collections:Artykuły (W.Hum.)

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Uznanie autorstwa - użycie niekomercyjne, na tych samych warunkach 3.0 Polska Creative Commons License Creative Commons