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Title: Grafizacja i wizualizacja słowa w zapowiedziach medialnych
Other Titles: Graphization and visualization of a word in media announcements
Authors: Pacuła, Jarosław
Keywords: press headlines; television headlines; relations between the word and its graphical symbols
Issue Date: 2012
Citation: "Media i Społeczeństwo", Nr 2, 2012, s. 74-93
Abstract: The paper discusses the relations between the word and its graphical symbols in media announcements such as press or television headlines. The author shows their quasi-advertising character in it presenting several techniques, such as graphical emphasizing as a part of an announcement, incorporation of drawings into written words, using emotionally charged words and colours, and many others.
ISSN: 2083-5701
Appears in Collections:Artykuły (W.Hum.)

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