http://hdl.handle.net/20.500.12128/19460
Tytuł: | Tabuizowanie starości w reklamach kosmetyków |
Autor: | Bortliczek, Małgorzata |
Słowa kluczowe: | old age; process of getting old; marketing non-existence; advertisement |
Data wydania: | 2012 |
Źródło: | Słowo. Studia Językoznawcze, Nr 3 (2012), s. 39-55 |
Abstrakt: | The paper titled Tabooing the old age in advertisement concerns the global tendency for rejecting the natural phenomenon mainly the process of getting old in the marketing non-existence. With the help of cosmetics and medical preparations advertised intensively as well as both cosmetic and plastic surgery services, the process of getting old became a taboo. The stereotype of old age is changing, which is proved by a trial to reconstruct the linguistic picture of getting old recorded in the contemporary advertisements. A consumer being under the strong pressure of advertisements satisfies her/his needs, which are formed by the cosmetic and pharmacological industry as well as aesthetic medicine. Does s/he want to deceive the nature? Does s/he want to feel better despite the fact of getting old? The optimistic message of the sensible succumb to advertisements seems to be: a contemporary man taking care ofhimself, increases the quality ofhis life. |
URI: | http://hdl.handle.net/20.500.12128/19460 |
ISSN: | 2082-6931 |
Pojawia się w kolekcji: | Artykuły (WSiNoE) |
Plik | Opis | Rozmiar | Format | |
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Bortliczek_Tabuizowanie_starosci.pdf | 1,01 MB | Adobe PDF | Przejrzyj / Otwórz |
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