DC pole | Wartość | Język |
dc.contributor.author | Warchala, Jacek | - |
dc.date.accessioned | 2018-04-04T08:07:54Z | - |
dc.date.available | 2018-04-04T08:07:54Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | D. Ostaszewska (red.), "Gatunki mowy i ich ewolucja. T. 4, Gatunek a komunikacja społeczna" (S. 75-85). Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.identifier.isbn | 9788322619928 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/1947 | - |
dc.description.abstract | The article is devoted to the phenomenon of the changes of traditional genre forms under the
influence of new types and new means of communicating. A starting point for the considerations
is the question on the genre as a taxonomic category as such and its usefulness these days in the
situation when changes of old categories have become the fact and when a genre loses its normative
value becoming a blurred category. A difficulty in using the genre category is illustrated by
a contemporary type of advertisement texts where the genre borderlines are difficult to define and
the phenomenon itself is difficult to capture as a cohesive text of existing formal frames because
of its multiple forms and multiple codes. Advertisement absorbs many genres, transforming and
not defining any of them. They form a kind of a genre amalgamation which is deeply fundamental
in nature and has a palimpsestically revealed narration. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | Gatunki literackie | pl_PL |
dc.subject | reklama | pl_PL |
dc.title | Gatunek jako zamysł perswazyjny : rozważania nie tylko o reklamie | pl_PL |
dc.type | info:eu-repo/semantics/bookPart | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (W.Hum.)
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