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Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12128/1947
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dc.contributor.authorWarchala, Jacek-
dc.date.accessioned2018-04-04T08:07:54Z-
dc.date.available2018-04-04T08:07:54Z-
dc.date.issued2011-
dc.identifier.citationD. Ostaszewska (red.), "Gatunki mowy i ich ewolucja. T. 4, Gatunek a komunikacja społeczna" (S. 75-85). Katowice : Wydawnictwo Uniwersytetu Śląskiegopl_PL
dc.identifier.isbn9788322619928-
dc.identifier.urihttp://hdl.handle.net/20.500.12128/1947-
dc.description.abstractThe article is devoted to the phenomenon of the changes of traditional genre forms under the influence of new types and new means of communicating. A starting point for the considerations is the question on the genre as a taxonomic category as such and its usefulness these days in the situation when changes of old categories have become the fact and when a genre loses its normative value becoming a blurred category. A difficulty in using the genre category is illustrated by a contemporary type of advertisement texts where the genre borderlines are difficult to define and the phenomenon itself is difficult to capture as a cohesive text of existing formal frames because of its multiple forms and multiple codes. Advertisement absorbs many genres, transforming and not defining any of them. They form a kind of a genre amalgamation which is deeply fundamental in nature and has a palimpsestically revealed narration.pl_PL
dc.language.isoplpl_PL
dc.publisherKatowice : Wydawnictwo Uniwersytetu Śląskiegopl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectGatunki literackiepl_PL
dc.subjectreklamapl_PL
dc.titleGatunek jako zamysł perswazyjny : rozważania nie tylko o reklamiepl_PL
dc.typeinfo:eu-repo/semantics/bookPartpl_PL
Appears in Collections:Książki/rozdziały (W.Hum.)

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