Eufemizmy na rynku pracy, czyli jeszcze o poprawności politycznej : dylematy tłumacza

Abstract

The article refers to the author’s previous article devoted to political correctness. This time it focuses on the English bizspeak, which makes an attempt at fulfilling the claims of political correctness and using more creative lexis, more and more frequently uses euphemisms and euphemistic expressions in order to motivate employees, stimulate their creativity and win over the customer. The article defines the euphemism, shows its role in various business contexts and makes references to research which shows both positive and negative aspects of using such a euphemistic jargon. As well as this the article contains rich exemplification material, which illustrates interpretation problems and difficulty or even impossibility of translating such business newspeak into Polish and finding appropriate equivalents that would not hinder business communication.