Wizerunek współczesnego humanisty w dyskursie prasowym i społecznym

Abstract

The author makes an attempt to reconstruct profiles of a modern humanist on the basis of statements entangled into the press and social discourse. The starting point is E. Fromm’s conception related to the productive and mercenary orientation that constitute the reflection of the social context of the texts under investigation. While conducting an analysis, the author uses the tools of cultural linguistics such as perspective, point of view, profiling and a linguistic image of the world, as well as the assumptions of axiological semantics.