Abstract: | civilization-
cultural changes to which the language of a methodology of textual criticism has to
“tune” into is what significantly influences the understanding of the text nature and distinguishing
its specifications. The tool that would allow for interpreting what is old and
what is new in terms of stylistics in today’s systems of communication, especially the messages
taken over indirectly and differently by the media, is the category of style. Thus, the
author suggests creating a multimedia stylistics, characterized as the one that (1) introduces cultural text) ascribing a given rank to it, also in typological procedures, (2) is interested
in polysemiotic and polymedia structures (also polymodal ones), separating those whose
multi-media nature is immanent from those in which a combination of expression forms
is pragmatically conditioned, (3) in a research procedure concentrates on a description of
the way of co-occurrence and degree of co-dependence of the components belonging to
various codes and means of expression, (4) pays attention to structures easily adaptative to
various media in order to capture a style-creating potential of a transmitter, (5) researches
all aspects of a style (formal, semantic, pragmatic and cultural ones) in relation to the
medium of expression), (6) contrasts stylistics of mono and polysemiotic , as well as mono
and polymedia transmissions, ingraining the latter in a tradition of theoretical reflection
and cultural context, (7) defines the place and role as well as valorization of polymedia
transmissions and their category in the culture. According to the author, the advantages
of inscribing a new stylistics into the domain of humanistic studies lie in the fact that it
creates a level of reflection on the existence and up-to-dateness of common cultural categories
in the media, a way of structure, functionalisation and reception of polysemiotic
and multimedia transmission. |