language in the electronic media; loanwords in the media; internationalisms in the Polish media
Wydawnictwo Uniwersytetu Śląskiego
M. Kita, M. Ślawska (red.), "Transdyscyplinarność badań nad komunikacją medialną. T. 1, Stan wiedzy i postulaty badawcze" (S. 225-237). Katowice : Wydawnictwo Uniwersytetu Śląskiego
The first part of the article concentrates on the attempt to describe the term “electronic
media”. The very term is used differently by different researchers working on the language
of the Internet, radio and television. Here, the term is used as synonymous to the so called
new media, namely, connected to widely-understood computers and Internet. The main aim
of the article is to present selected examples of internationalization, and, at the same time,
meaning extension of Polish words. The basis of the research constitutes texts produced by
the so called average Internet users (in contrast to editors and journalist writing professionally).
The phenomenon of word internationalization, that used to be marginal, is becoming
more and more visible in Polish: many words are used in new meanings or collocations.