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Title: Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu - studium kampanii wyborczych 2015
Authors: Olszanecka-Marmola, Agata
Keywords: Political Advertising; 2015 Parliamentary Election; Poland; Presidential Election
Issue Date: 2016
Citation: Political Preferences, (2016), nr 12, s.199-210
Abstract: Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.
DOI: 10.6084/m9.figshare.4128978
ISSN: 2450-873X
Appears in Collections:Artykuły (WNS)

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