Od „id” w kulturze tradycyjnej do „ID” w sieci. Dyskurs autopromocyjny w badaniach kulturoznawczych

Abstract

I assume that in the information society the “image of oneself ”, which is a form of self-control, becomes more subjective than it was earlier. I attempt to prove that the nature of the self-images that are created and the self-promotion which is performed in the framework of the heretofore extant, relatively consistent and closed models of culture are considerably influenced by the Web culture, which has an extremely decentralising force. As a result, the strong identities of man tend to be replaced by weak identities, whose self-characteristics are based on the extreme strategies of manipulation and blatant narcissism.