Skip navigation

Please use this identifier to cite or link to this item:
Title: Femenina prensa masculina? : apuntes sobre el discurso persuasivo de "Men's Health" y GQ
Authors: Lamża, Zuzanna
Keywords: discourse analysis; persuasive discourse; women’s magazines; men’s magazines; discourse homogenization
Issue Date: 2016
Publisher: Katowice : Wydawnictwo Uniwersytetu Śląskiego
Citation: J. Wilk-Racięska, A. Szyndler, C. Tatoj (red.), "Relecturas y nuevos horizontes en los estudios hispanicos. Vol. 4, Lingüística y didáctica de la lengua española " (S. 79-88). Katowice : Wydawnictwo Uniwersytetu Śląskiego
Abstract: In my paper I want to focus on the presentation of the characteristic features of persuasive discourse of a very particular and relatively new type of so-called men’s magazines – whose manner of both choosing topics and presenting information resembles more magazines addressed to women with economic power (Glamour or Cosmopolitan) than the press traditionally addressed to men (Playboy). My analysis will be based on the texts of different nature from magazines Men’s Health (in its Spanish, English and Polish version) and GQ (as it still does not have a Polish edition, instead I will use its equivalent – the monthly Logo). Comparing the results obtained with material collected during my previous studies of women’s press, I will try to emphasize and illustrate the trend of modern advertising to erase borders between genders.
ISBN: 9788380128224
Appears in Collections:Książki/rozdziały (W.Hum.)

Files in This Item:
File Description SizeFormat 
Lamza_Femenina_prensa_masculina.pdf457,27 kBAdobe PDFView/Open
Show full item record

Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons License Creative Commons