media; sense of alienation; needs; civil society
Psychology of Language and Communication, Vol. 15, iss. 2 (2011), s. 175-201
The article discusses the relationships between a sense of alienation and the use of mass media. This discussion was triggered by the idea of the media's significant power in the lives of individuals and their ability to meet fundamental needs. Given the fact that the level of a sense of alienation implies the level of citizens' socio-political activity, defining the role of the media focuses on their importance in the process of building a civil society.