Formy (i dzisiejsze normy) poradnictwa prasowego - analiza genologiczna

Abstract

The author of the article has presented the results of analyses aiming at ordering the examples of press councelling, which may be either central or borderline (including the journalistic, nonjournalistic, editorial and extra-editorial types), as well as at providing a preliminary clarification of the status and/or interrelations among such forms as for instance: press counsel, interview with an expert, guidebook article or informative iconic passages. The source material that was the basis for this examination — conducted from the genological perspective — consisted mainly of: monthlies, beweeklies for women, and (for the sake of comparison) the selected issues of health, fashion, interior design, repertoire and cooking magazines, as well as magazines for parents, teenagers, etc.