Uwarunkowania kulturowe w tłumaczeniu sloganów reklamowych

Abstract

Today, persuasion – which can be found in advertising messages – is the main func-tion of language. Therefore, the issue of translating advertising slogans, which mainly come from foreign languages, becomes a significant problem. Thus, such a translation should reflect cultural determinants influencing a given society. The present paper aims at defining the role of cultural determinants in translation of advertising slogans as ex-emplified by messages in French-language advertisements.