Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.12128/20879| Title: | Badanie tekstu jako przekraczanie granic, czyli kilka uwag o możliwości badań filologicznych nad reklamą |
| Authors: | Warchala, Jacek |
| Keywords: | philology; language anthropology; advertisement; multi-code text; text |
| Issue Date: | 2018 |
| Publisher: | Katowice : Wydawnictwo Uniwersytetu Śląskiego. |
| Citation: | M. Maciołek (red.), „Współczesne aspekty badań nad językiem polskim : teoria i praktyka”. (S. 331-347). Katowice : Wydawnictwo Uniwersytetu Śląskiego. |
| Abstract: | The article aims at discussing such issues as: the limits of philology as a discipline, the need to go beyond these limits and evolve into language anthropology, redefining the very idea of a text in the multimedia age. The considerations are based on the advertisement understood as a multi-code text that produces meaning due to the interference of several codes (verbal, iconic, music or even a spatial one). Research in such types of philology must go beyond its traditional limits and must redefine the object of analyses – the text. Its meaning is created not only through words, but also music in the background or a visual sphere. |
| Description: | VI Światowy Kongres Polonistów, Katowice, 22–25 czerwca 2016 r. |
| URI: | http://hdl.handle.net/20.500.12128/20879 |
| ISBN: | 978-83-226-3580-3 |
| Appears in Collections: | Książki/rozdziały (W.Hum.) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Warchala_Badanie_tekstu_jako_przekraczanie.pdf | 661,12 kB | Adobe PDF | View/Open |
Uznanie autorstwa na tych samych warunkach 3.0 Polska Creative Commons License
