Wideoblog jako narzędzie autoprezentacji i autopromocji : charakterystyka gatunku na podstawie wideoblogów o rozwoju osobistym

Abstract

The purpose of the paper is to discuss the subject matter of autopresentation and self-promotion in the context of new media with particular emphasis on the opportunities created in this field of video blog. At present, video blogging is an important instrument of creating your own image and your own company, and also promoting of provided services due to the communication and persuasive potential that it includes. The vlogers’ comments assume subjective character, they are supposed to give the personality of the author back, underline the quality of his services, but at the same time to create the sensation of frankness and closeness with the receiver of the message. In the article we make a genre and discourse analysis based on video blogs about the personal development. We analyse the rules of the speech composition, its structure and language resources that are applied.