Co można zrobić z polityka? : co można zrobić z politykiem? : kilka uwag socjologa o wizerunku medialnym (i nie tylko medialnym)

Abstract

The answer to both questions put forward in the title is basically the same: almost everything. The author underlines the fact that if one tried to find the difference between what can be done with a politician, and, more specifically, his/her media image and what can be done with a politician during a training the aim of which is to build his/her media image or at least improve it, it seems that although one cannot do everything with a politician, that is, there exist some borderlines of shaping his/her media image, a desperate politician could go beyond what can be done with him/her, and move this borderline as far as possible during a training. The essay refers to numerous examples illustrating the possibilities of using the potential of a media image.