A. Kalisz, E. Tyc (red.), "Dyskurs autopromocyjny dawniej i dziś." T. 2 (S. 127-136). Katowice : Wydawnictwo Uniwersytetu Śląskiego
The author focuses on the dynamic changes in the selection of the Polish phraseological dictionaries
of the Polish language. She indicates a rapid increase in the number of these publications
on the Polish market. The article focuses on school dictionaries of Polish phraseology and on the
significance of commercial criteria in the selection of these publications by parents and teachers.
The author presents example elements of self-presentation and self-promotion. Their strategic
location in the dictionaries has an unquestionable influence on the success among a wide group
of customers — students, parents and teachers.