Rola elementów autoprezentacyjnych i autopromocyjnych w wyborze szkolnych słowników frazeologicznych

Abstract

The author focuses on the dynamic changes in the selection of the Polish phraseological dictionaries of the Polish language. She indicates a rapid increase in the number of these publications on the Polish market. The article focuses on school dictionaries of Polish phraseology and on the significance of commercial criteria in the selection of these publications by parents and teachers. The author presents example elements of self-presentation and self-promotion. Their strategic location in the dictionaries has an unquestionable influence on the success among a wide group of customers — students, parents and teachers.