Autopromocja ekspertów-naukowców za pomocą blogów specjalistycznych. Analiza wybranych przykładów

Abstract

The goal of the paper is to discuss the ways in which experts-scientists promote their work by using authorial specialist blogs. In order to achieve this goal the Author analyzes a set of selected examples. The Author examines three selected blogs by experts-academics inter alia with the focus on the blog’s name, topic, the content of the “About the Author” tab, the types of published content, the frequency of publication and the level of Author’s interaction with the readers. The analysis is also concentrated on the elements of the self-promotional function. In addition, the Author presents a list of new new media used by the mentioned experts and indicates those that have been linked to their blogs.