Memy w perspektywie retorycznej

Abstract

The following study has treated internet memes as a rhethorical message, which may fulfil a threefold function, i.e. move (movere), entertain (delectare), and educate (docere). The first part of the study has focused on the terminological problems. The second part of the study has analysed selected examples of memes involving their functioning in various social situations, among these the works of Marta Frej as well as verbal and graphic forms from the „You don’t read? I’m not going to bed with you” campaign. The study paid particular attention to various interpretation frameworks used by memes audience.