Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.12128/4662| Title: | To ludzka rzecz - pogadać..., czyli o rozmowie w reklamie |
| Authors: | Wyrwas, Katarzyna |
| Keywords: | język polski; dialog; komunikacja; lingwistyka |
| Issue Date: | 2003 |
| Publisher: | Wydawnictwo Uniwersytetu Śląskiego |
| Citation: | M. Kita, J. Grzenia (red.), "Porozmawiajmy o rozmowie : lingwistyczne aspekty dialogu" (S. 126-136). Katowice : Wydawnictwo Uniwersytetu Śląskiego |
| Abstract: | Being a highly stylistic form of text, advertising stands in clear opposition to everyday conversation. Transferring the pattern of conversation into new contexts modifies their illocutionary force. The intention of conversation in advertising is the following: we say different things to one another so that you may buy our product or service. An important factor which makes advertisements credible and effective is to introduce an average person in a typical life situation. |
| URI: | http://hdl.handle.net/20.500.12128/4662 |
| ISBN: | 8322612109 |
| Appears in Collections: | Książki/rozdziały (W.Hum.) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Wyrwas_To_ludzka_rzecz_pogadac.pdf | 494,99 kB | Adobe PDF | View/Open |
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